Having been around since 1964, the Chevelle was ready for a brand new look. The wheelbase was shortened and the body restyled into the Coke bottle shape with tapered front fenders. And what a shape it was, as we can see with this great looking, Matador Red 1968 Chevrolet Chevelle SS 396 Coupe.
Interestingly enough Chevrolet advertising at the time announced that the Chevelle SS 396 was… “So smooth, so quiet, so luxurious that a little old lady could drive it and never know that it’s the king of the mid-sized cars”.
The 1968 2-door Chevelle has a wheelbase of 112″, is 197.1″ long and 75.7″ wide.
The side markers were new for ’68 to satisfy new safety legislation. The SS396 identification was now almost lost with its placement within the marker bezels.
Inside, we have a black imitation leather interior. The Deluxe steering wheel was standard with the SS 396.
Power comes from a L78 396 cubic inch Turbo-Jet V8 big block engine rated at 375 horsepower (the standard 396 had an output of 325 hp) and it is paired with a M21 manual 4-speed transmission – a combination that cost an additional $443 on the original purchase price.
Chevrolet produced 62,785 Chevelle SS396 cars for the 1968 model year at a base price of $2,899 for the coupe with the convertible starting at $3,102. Due to Chevrolet records not breaking down specific models, it is unclear from the production figures is exactly how many SS396 coupes and convertibles were produced.
However, we do know that the L78 equipped Chevelle attracted 4,751 buyers that year which was less than 8% of the SS396 production total.
This ’68 Chevy Chevelle SS396 is currently for sale on eBay. (follow the link for even more photos)